A Name People Trust

This is a preview, not a submission. Relevant follow-ups depend on your answers. Use real examples, time periods and known figures; label unknowns.

Industry questions are added for online retail, trading, education, real estate, services or manufacturing.

1. Who is this book for? What name should we use? (optional)
2. What is the reader’s approximate age? (optional)
3. What do they enjoy? Give one or two examples. (optional)
4. What would they prefer to avoid in this book? (optional)
5. What should your blueprint focus on?
6. Which type of business do you run?
7. What would you like this book to help you do?
8. Describe your current situation with a recent example.
9. Why does this matter now?
10. What change would show that this is useful?
11. Is there a deadline? Is it flexible?
12. Where do you get stuck most often?
13. What have you tried, and for how long?
14. What helped, even a little?
15. What did not fit your situation?
16. How much time is realistically available?
17. Which tools or support do you have?
18. What should this plan work around?
19. How would you like to check your progress?
20. What else should we understand? Share only relevant details. (optional)
21. What do you sell and who pays for it?
22. How long have you operated and what is the current stage?
23. For which period can you provide sales figures?
24. What were sales in that period? Label estimates.
25. What did the sold products or services cost you?
26. What are your recurring running costs?
27. How much cash is available for operations? A range is fine. (optional)
28. What payments or debts fall due soon? (optional)
29. What customer payments are overdue?
30. Who does what, and where does work get held up?
31. Walk through a recent order or customer job.
32. Why do buyers choose you or an alternative?
33. How much additional work could you handle reliably?
34. Which figures are recorded and which are estimates?
35. Which decision could cause the most damage if wrong?
36. Which one business problem should this edition solve first?
37. What did a recent buyer, lost prospect or complaint actually say?
38. Who can carry out and approve the first change?
39. What is the starting point we can compare later?
40. What small change could you actually try next week?
41. When should we simplify or change the plan?
42. What do customers currently associate with your name? Use actual feedback.
43. What should they remember, and why can you credibly promise it?
44. What makes your offer meaningfully different from alternatives?
45. Where does the experience fail to match the promise?
46. Which words, visual rules and cultural expectations should the brand respect?
47. Which claims have evidence, and which must not be made?